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Been spending the day mainly going over the site and working on it's SEO. That is, it's "search engine optimization". Or how easy it is for search engines to just eat the site up and digest every lovely word. (And get higher page rankings.)

Mainly today this means tweaking the title algs, the keywords here and there as well as a whole lot of other little things. Including a suggestion or two from:

Basic SEO Community Tips

The site already is doing something major in this area — Pretending that it's just a big collection of html pages. (ha.) It's actually a few tens of thousands of lines of PHP functions. Completely MySQL database driven. It uses htaccess and mod_rewrite to pretend it's HTML so all the pretty search spiders won't be scared to crawl over it.

And crawl they do. Continously. They're all up and down the site in the logs. I've been letting them show up in the php-based unique visitors logs because I'm curious what they're doing … but I guess I should just go ahead now and start filtering them out because otherwise the visitor/session logs get a bit crowed after a while.

Back to pouring over the site of the Most Important SEO in the World.

(Yes. I know those keywords show up in a backlink search — It's called sucking up.)